Celebrate 50 years of Hello Kitty with festive fun and carnival excitement at Changi Airport

November 1, 2024

This year-end holiday season, Changi Airport is celebrating Hello Kitty’s golden jubilee in the most kawaii way. From 1 November 2024 to 16 February 2025, travellers and fans of the adorable Sanrio characters can immerse themselves in a festive wonderland bursting with cuteness, as Hello Kitty and Friends take centre stage for a celebration packed with fun, laughter and unforgettable moments.

Experience the magic of the holidays at Hello Kitty Festive Wonderland
Step into Terminal 3 (T3) Departure Hall and marvel at Hello Kitty Festive Wonderland, featuring a breathtaking 8-metre-tall Hello Kitty topiary, surrounded by her beloved friends, including My Melody, Kuromi, Cinnamoroll, and Pompompurin. Then, join in the fun as you take a joy ride over a 7-metre-long rainbow slide.

Throughout the celebration, fans can look forward to exclusive meet-and-greet sessions on weekends, allowing them to get up close and snap photos with their favourite Sanrio characters. Spend S$50 (S$80 in supermarkets and Jewel) in a single same-day receipt at participating retail and F&B outlets in Changi Airport public areas to reserve a meet-and-greet pass via the Changi App.

To add to the festive spirit, daily snow shows will create a winter wonderland, making every visit special. 

Spot more Sanrio pals across Changi Airport
Venture through Changi Airport and you might be able to spot Hello Kitty and friends spreading festive cheer across Terminals 1 to 4. Go on a hunt to find them in all 15 locations across public and transit areas from 14 November, ranging from Hello Kitty in a rickshaw to a playfully spinning Pompompurin. Keep your eyes peeled for these adorable topiaries and figurines so you can create your very own insta-worthy photo moments.

Join in the carnival fun with Hello Kitty and friends
Get ready for an unforgettable experience at T3 Arrival Hall’s super-cute carnival with Hello Kitty and Friends. The carnival features nine zones, each representing a beloved Sanrio character, including Hello Kitty, Cinnamoroll, Kuromi, Pompompurin, Pochacco, Hangyodon, and more. Visit each zone to pose with larger-than-life figurines of each Sanrio friend.

Exciting games, photo booths and fun rides await! Win tickets at the Sanrio-themed game booths to redeem limited-edition character collectibles, including adorable plush toys, bags and keyboards. Enchanting rides for young adventurers such as the “50th Celebration Grand Express”, featuring Sanrio characters celebrating atop a tiered birthday cake, entitles riders to limited-edition collectible pins adorned with vibrant and playful designs (while stocks last). Then, unleash your creativity at various workshops and craft your own unique Sanrio keepsakes, like the hot-stamped bottle filled with crystals or personalise your own crystal dome with accessories, to take home a piece of the carnival with you.

Unwrap the joy of gifting with adorable Sanrio merchandise and more
The season of gifting is upon us! Grab that special gift at one of many pop-up stores around Changi Airport. Sanrio pop-up stores located in the Departure Halls of Terminals 2, 3 and 4 will be your opportunity to take home the cutest character merchandise.

Those looking for other types of presents can head into one of the pop-up stores at T3 for travel goods, toys, and even the opportunity to personalise gifts. Whether it is grabbing that last-minute present or indulging yourself with a special treat, there is certainly something for everyone!

Collect Changi-exclusive Hello Kitty and Friends premiums
Spend S$60 in a single receipt from 1 November 2024 to 31 December 2024 at Changi Airport, Jewel Changi Airport (Jewel) or iShopChangi to purchase a Changi-exclusive Hello Kitty and Friends premium! Mastercard and Changi Pay users simply need to spend S$50 in a single receipt for the same entitlement.

Get warm and cosy with a Hello Kitty or Cinnamoroll Hand Warmer Cushion (S$12.90 each), or go out in style with a Puffy Bag with Hello Kitty and Friends’ Bag Charm (S$29.90) available in three colours, Lilac, Blue and Green, and a fourth exclusive colour, Charcoal, for iShopChangi purchases only. You can also head off for the holidays with a Hello Kitty Cabin Luggage with Stickers (S$49.90) in tow. Grab these exclusive premiums early, while stocks last!

Changi Rewards members with accumulated minimum spend at Changi Airport, Jewel or on iShopChangi will receive a complimentary Sanrio Gift Set, consisting of a Hello Kitty Mini Luggage and a Kuromi Hand Warmer Cushion. Members can unlock more limited-edition Sanrio collectibles, such as the Pompompurin Hand Warmer Cushion, from the Changi Rewards catalogue, and when they participate in the Changi Rewards Festive Gachapon at the T3, Basement 2 Carnival space (opposite Kopitiam). Members can redeem one play at Festive Gachapon with a minimum spend of S$50 in a single receipt with Changi Pay or Mastercard (S$60 in a single receipt for all other modes of payment) for transactions at Changi Airport or on iShopChangi.

More details on all the above activities can be found at www.changifestivevillage.com

Image credit: Changi Airport Group