Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, & home to many other beloved character brands such as My Melody, Kuromi, LittleTwinStars, Cinnamoroll, Pompompurin, Gudetama, Aggretsuko, Chococat, Bad Badtz-Maru & Kerokerokeroppi. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages.

Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles".

One World, Connecting Smiles

With an unchanging corporate philosophy that proclaims that "We're all friends," Sanrio creates characters that spread joy throughout the world. It also provides products and services based on their characters, and licences them to other companies.