Our Latest News
The LEGO Group and Sanrio® announce new multi-year partnership to bring Hello Kitty and Friends universe to life in LEGO® brick form
BILLUND, DENMARK, & TOKYO, JAPAN, 06 October 2026: Today, the LEGO Group and Sanrio Co., Ltd. reveal an exciting new partnership that will bring the characters and universe of Hello Kitty and Friends
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The LEGO Group and Sanrio® announce new multi-year partnership to bring Hello Kitty and Friends universe to life in LEGO® brick form
BILLUND, DENMARK, & TOKYO, JAPAN, 06 October 2026: Today, the LEGO Group and Sanrio Co., Ltd. reveal an exciting new partnership that will bring the characters and universe of Hello Kitty and Friends to life in LEGO® brick form for the very first time. Fans can look forward to a wide range of new LEGO® Sanrio products coming…
Sanrio Launches New Global YouTube Channel for Kids
“Sanrio Kids - Cartoons & Kids Songs” Family-friendly content in English and Japanese that supports children's emotional and social development through songs, play, and storiesYouTube URL: https://www.youtube.com/@SanrioKids Tokyo, Japan – September 15, 2026 – Sanrio Co., Ltd. today announced the launch of “Sanrio Kids - Cartoons & Kids Songs,” a new global YouTube channel for preschool-aged…
Don’t Miss an Adorable Second of Hello Kitty and Friends Supercute Adventures
Will Kuromi find who outbid Keroppi on the bug capsule toy he wanted? Will Badtz-maru, Cinnamoroll, and Pochacco ever leave the Mini Mart after they’re accidentally locked in? And what exactly does Hello Kitty have planned for International Friendship Day?
Hello Kitty and Friends Supercute Adventures Now Available in Four Languages
Hello Kitty and her friends are now inviting even more people from around the world to join in on their fun-loving adventures! Episodes of Hello Kitty and Friends Supercute Adventures on YouTube are now available in multi-language audio, including Malay, Thai, Bahasa Indonesia and Vietnamese! Season 6 of Hello Kitty and Friends Supercute Adventures is…
Sanrio Opens Voting for the 2026 Sanrio Character Ranking
Can Pompompurin Win for a Second Consecutive Year in His 30th Anniversary Year? TOKYO, April 9, 2026 – Sanrio Co., Ltd. (Sanrio) today announced the start of the 2026 Sanrio character ranking, with voting commencing from today. The Sanrio character ranking is an annual fan voting event featuring Sanrio characters. It was first introduced in…
CoComelon Playdates with Sanrio Friends – A New Series on YouTube
Sanrio Co., Ltd. (Sanrio) and Moonbug Entertainment Ltd. are inviting families around the world to join the fun as CoComelon Playdates with Sanrio Friends premieres globally January 24, 2026 on YouTube.The brand-new 2D animated series brings the beloved worlds of CoComelon and Sanrio together for playful adventures filled with music, imagination, and friendship. In CoComelon Playdates with Sanrio Friends,…
Southeast Asia’s first-ever Hangyodon immersive experience
Resorts World Sentosa presents Hangyodon Marine Discovery at Singapore Oceanarium , the largest Hangyodon-themed immersive experience in Southeast Asia and the first-ever collaboration of its kind in the region. Running from 28 November 2025 to 4 January 2026, the event marks a milestone year as Sanrio’s cheerful and lovable half-fishman character Hangyodon celebrates his 40th…
Limited Edition, Honda Scoopy Unique Collaboration with Kuromi
Jakarta – For fans of the unique and charming Kuromi, PT Astra Honda Motor (AHM) introduces a limited edition Honda Scoopy featuring the cool character of Kuromi. Through this collaboration with one of Sanrio's most beloved characters, Honda Scoopy becomes even more expressive, trendy, and the perfect choice for customer seeking to express a distinctive…
Announcing Results for 2025 Sanrio character ranking, in its 40th anniversary year
First Place: Pompompurin Reigns Supreme! After 9 Years, the Long-Awaited Victory!Cinnamoroll Takes an Impressive 2nd Place!Total Votes Reach a Record-Breaking 63.16 Million! Tokyo, Japan; June 29, 2025– Sanrio Company, Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Tomokuni Tsuji) is excited to announce the final results of the 2025 Sanrio character ranking, a beloved annual event…
Real Sanrio, Real Smiles. Let’s Keep the Joy Alive!
At Sanrio, we believe in spreading smiles and happiness! To protect the smiles of our fans and beloved characters, we are raising awareness about counterfeit products and encouraging everyone to choose genuine Sanrio items. Across Singapore, Thailand, and Indonesia, this message will come to life through eye-catching outdoor advertising displays in each of the cities’…