Our Latest News

CoComelon Playdates with Sanrio Friends – A New Series on YouTube

Sanrio Co., Ltd. (Sanrio) and Moonbug Entertainment Ltd. are inviting families around the world to join the fun as CoComelon Playdates with Sanrio Friends premieres globally January 24, 2026 on YouTube.The brand-new 2D animated series brings the beloved worlds of CoComelon and Sanrio together for playful adventures filled with music, imagination, and friendship. In CoComelon Playdates with Sanrio Friends,…

Southeast Asia’s first-ever Hangyodon immersive experience

Resorts World Sentosa presents Hangyodon Marine Discovery at Singapore Oceanarium , the largest Hangyodon-themed immersive experience in Southeast Asia and the first-ever collaboration of its kind in the region. Running from 28 November 2025 to 4 January 2026, the event marks a milestone year as Sanrio’s cheerful and lovable half-fishman character Hangyodon celebrates his 40th…

Limited Edition, Honda Scoopy Unique Collaboration with Kuromi

Jakarta – For fans of the unique and charming Kuromi, PT Astra Honda Motor (AHM) introduces a limited edition Honda Scoopy featuring the cool character of Kuromi. Through this collaboration with one of Sanrio's most beloved characters, Honda Scoopy becomes even more expressive, trendy, and the perfect choice for customer seeking to express a distinctive…

Announcing Results for 2025 Sanrio character ranking, in its 40th anniversary year

First Place: Pompompurin Reigns Supreme! After 9 Years, the Long-Awaited Victory!Cinnamoroll Takes an Impressive 2nd Place!Total Votes Reach a Record-Breaking 63.16 Million! Tokyo, Japan; June 29, 2025– Sanrio Company, Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Tomokuni Tsuji) is excited to announce the final results of the 2025 Sanrio character ranking, a beloved annual event…

Real Sanrio, Real Smiles. Let’s Keep the Joy Alive!

At Sanrio, we believe in spreading smiles and happiness! To protect the smiles of our fans and beloved characters, we are raising awareness about counterfeit products and encouraging everyone to choose genuine Sanrio items. Across Singapore, Thailand, and Indonesia, this message will come to life through eye-catching outdoor advertising displays in each of the cities’…

Beloved Sanrio Characters Come to Life in Stop-Motion Series ‘My Melody & Kuromi’ This July 2025

A stop-motion animation series for the 50th anniversary of My Melody and the 20th anniversary of Kuromi. Get ready for a delightful adventure as My Melody & Kuromi brings the beloved Sanrio characters to life in a charming stop-motion animation series, premiering in July 2025. Celebrating the 50th anniversary of My Melody and the 20th…

Celebrate 50 years of Hello Kitty with festive fun and carnival excitement at Changi Airport

This year-end holiday season, Changi Airport is celebrating Hello Kitty’s golden jubilee in the most kawaii way. From 1 November 2024 to 16 February 2025, travellers and fans of the adorable Sanrio characters can immerse themselves in a festive wonderland bursting with cuteness, as Hello Kitty and Friends take centre stage for a celebration packed…

CELEBRATE 50 YEARS OF SINGAPORE CABLE CAR AND HELLO KITTY WITH A GARDEN PARTY IN THE SKIES!

This second and final collaboration transforms cable car cabins into sky-high garden party-themed experiences, celebrating Hello Kitty’s birthday on 1 November A vibrant garden party celebration awaits as the Singapore Cable Car and Hello Kitty join hands for their joint 50th celebration – the second and final installation. From 1 November to 31 December 2024,…

Starbucks and Hello Kitty Come Together in Fun

Celebrating the iconic Hello Kitty’s 50th anniversary with an exclusive release of limited-edition merchandise and apple-based beverages, a whimsical world of friendship, joy and togetherness awaits fans of all ages. Starting September 10, fans of all ages can cozy up with the inimitable character that has captured hearts and imaginations with an enduring message of…

Join Us At Hello Kitty 50th Run Fest 2024 This August For A Variety Of Super Fun Activities!

Party with Hello Kitty & Friends at the super cute thematic experience fit for all ages. Calling all Hello Kitty enthusiasts, families, and those searching for a good time! Hello Kitty & Friends invite fans of all ages to the Hello Kitty 50th Run Fest 2024, an adorable extravaganza! This special celebration commemorates five decades…